LOGO DESIGN

Logo design

A logo is more than a shape you happen to like. At zoudesign, we start by listening, then work with you to put what makes your shop or company special into words as a concept.

WHY

Why logo design matters

It is the first thing people see

On signboards, business cards, packaging and social media, people see your logo before they know anything else about you.

You will use it for years

Once made, a logo stays with you for a long time. Building it on how you run your business, rather than on passing trends, keeps it from feeling dated.

It anchors your brand

The concept we shape while designing the logo also guides decisions about your shop, your menu and what you share.

FLOW

How a logo comes together

In the first two steps, we build the concept, the foundation of the design, together with you. The more care we put in here, the clearer the design becomes and the longer the logo lasts.

STEP 1 Interview
With you
We ask why you started, who you want as customers, what sets you apart and where you are heading. As we talk, we help put into words the things that are hard to express.
Result: Notes on your business and customers
STEP 2 Concept design
With you
From the interview, we summarize the target, goals, message, keywords and color direction, and review them with you before any design work starts.
Result: Concept sheet
STEP 3 Design proposal
Based on the concept, we design the lettering, mark and colors, and explain how each choice connects to the concept.
Result: Logo proposals
STEP 4 Refinement
With you
We adjust the design based on your feedback and check how it looks on business cards, signboards, social media icons and more.
Result: Final logo
STEP 5 Guidelines
We put color specs, clear space and misuse examples into a logo manual, so the logo looks the same no matter who uses it.
Result: Logo manual
STEP 6 Delivery
We deliver files for print and web, and are happy to advise on how to use them after delivery.
Result: Complete logo files

Logo design100,000 JPY (guidelines included)≈ US$630

See pricing details

CASE STUDY

Case study

A project that included a concept sheet and a logo manual.

August 2019 · Logo design and logo manual

POEGG OKINAWA

A burrito-style take on the Okinawan pork and egg onigiri

Concept

A new kind of "PORK TAMAGO ONIGIRI"

A new burrito-style pork and egg onigiri that is easy to eat with one hand. To break away from the usual image of the dish, we gave the logo an American feel. The black lettering stands for nori seaweed, the red accent for pork, and the design also ties in with TULIP luncheon meat.

Target

First: tourists
Second: locals
Frequent Instagram users who share photogenic food
Trend-conscious people

Goals

Grow a fan base
Gain Instagram followers

Colors

Black (nori)
#000000　CMYK K100
Red (pork)
#FF4B00　CMYK M85 Y95

Design process (including proposals not chosen)

First proposal

To explore broadly, we proposed seven directions with different colors and moods, shown on paper bags, cups and signboards. Through discussion, we narrowed it down to the American-style script.

Option A
Option B
Option C
Option D
Option EChosen direction
Option F
Option G

Second proposal (February 2019)

Building on the script, we created five options that varied the lettering layout and how "Shiawase no TULIP" and "a moment of happiness" were placed. The chosen option was refined and documented in the logo manual.